Find the companies that are ready to buy.
Practical, plain-language guides for founders and small teams who do their own selling: who to target, which signals to watch, when to reach out and whom to call first.
All guides
How to Find B2B Companies That Are Ready to Buy
Find B2B companies ready to buy: define who fits, watch them for buying signals like funding, hiring and new leaders, then reach out while the reason is fresh.
Read the guideWhat Are Buying Signals in B2B Sales?
Buying signals are public events that suggest a company may buy soon: funding, hiring, leadership changes, expansion, launches, new tools. How to act on each.
Read the guideHow to Define an ICP for a B2B Startup in India
A practical way for Indian B2B founders to define an ideal customer profile: firmographics, buyer roles, pains and triggers, with a template you can copy.
Read the guideSignal-Based Outbound for Founders: Timing Outreach
Signal-based outbound means contacting a company because something just changed there. How founders can time outreach after funding, hiring or a new leader.
Read the guideHow to Read Job Postings as Sales Signals
Job postings show what a company is investing in next. Learn what hiring for sales, RevOps, security, data or finance roles implies, and how to sell on it.
Read the guideHow to Prioritise Accounts: A Simple Scoring Model
A simple, explainable account scoring model for founders: five weighted factors, a 0–100 score and clear thresholds, and how to run it by hand in a spreadsheet.
Read the guideSee which companies to sell to this week.
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